raiserscoring opens soon

the rubric · published in full

what your 100 points are made of.

a scoring rubric a founder cannot read is just a verdict. so here is ours, whole.

five dimensions, 20 points each. the bar is 70 and it does not move for anyone. read it, mark your own deck, then fix the cheapest gap first.

5
dimensions
20
points each
70
the bar

the five dimensions

every point is attached to something a fund says out loud.

01

team

20 points

whether these specific people are the right ones to do this, now.

earns points

  • founders named on the slide, with the scar tissue this market demands.
  • who owns what: one line per founder, no overlap.
  • the reason you started this one and not another.

loses points

  • advisors and logos placed above the founders.
  • combined years of experience instead of relevant years.
  • a team slide with no roles and no history together.

02

problem

20 points

that the pain is specific, expensive and already dated.

earns points

  • one sentence a stranger can repeat back correctly.
  • who has the pain, how they cope today, what coping costs them.
  • a number attached to the cost, from the customer's own books.

loses points

  • a trend presented as a problem.
  • the solution described before the pain is established.
  • an industry called broken with nobody named inside it.

03

market

20 points

that the wedge is narrow and the ceiling still is not.

earns points

  • bottom-up sizing you can defend line by line.
  • the first hundred customers, named by segment and geography.
  • where you start, and why that beachhead first.

loses points

  • a top-down billion-euro circle from an analyst report.
  • one percent of a huge market as the plan.
  • europe treated as one homogeneous buyer.

04

traction

20 points

evidence that something moved without a founder pushing it.

earns points

  • the one number that moved, dated, with its denominator.
  • pilots that have a price on them, even a small one.
  • retention or repeat use, shown over at least three months.

loses points

  • cumulative totals that can only go up.
  • conversations logged as pipeline.
  • a roadmap presented in the place of progress.

05

ask

20 points

that the raise has arithmetic behind it, not a round size.

earns points

  • the amount, the runway it buys, and the date it runs out.
  • the three milestones this money funds, each measurable.
  • the split of spend, in percentages, on one line.

loses points

  • no amount anywhere in the deck.
  • a valuation asserted before the evidence for it.
  • eighteen months of hiring with no milestone attached.

no dimension can be skipped and none is weighted heavier. a deck that is brilliant on four and empty on one lands near the bar, not above it.

before we open

score your own deck in twenty minutes.

  1. 01

    mark hard

    give each dimension 0 to 20. award a point only for what is on the slide, not in your head.

  2. 02

    hand it to one stranger

    someone who has never heard the pitch marks it too. the gap between the two scores is your real problem.

  3. 03

    fix the cheapest gap

    the lowest dimension is usually the fastest to move. rewrite one slide, then mark again.

this is the same rubric raiser applies, slide by slide, with the fix list ranked for you. self-marking is the honest interim, and it costs nothing but an evening.

built in brussels, for europe

we mark it for you soon.

the first cohorts go through in the coming weeks, starting with accelerators and incubators in benelux.

one email when scoring opens. no card, no account, no list we sell.

running a programme with founders who are raising. we score the whole cohort free and send you the anonymised spread — email us about a cohort.